Nautic Global Group seeks larger share of deckboat market

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SOUTH BEND, IND. — Do something.

That was the message Jim Malone, the new CEO of Nautic Global Group, gave dealers and members of the media today at a meeting moderated by Matt Gruhn, president of the Marine Retailers Association of the Americas.

“Part of the cultural transformation we’re talking about is, people have to be OK with and encouraged to make a decision and get on with it, with the idea that you are never going to get in trouble by error of commission, rather than error of omission — by not doing anything,” Malone told a group of about 25 this morning at a “Fireside chat” that was organized to launch open communication with dealers.

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“Through this train wreck of an economy, things were done that hurt everybody,” Malone said regarding the lack of parts availability. “We survived, if not thrived, through that era. So we’re in a position to be able to go after those things that, although on paper are small in nature, there are too many of them.”

“A big aspect of it … is the communication with you and your people, and we haven’t done as good a job as we could have done,” Malone said as dealers nodded. “A lot of that is empowering people. When the company was struggling there were a lot of restrictions on what people could do and what they couldn’t do.”

Nautic Global Group has a 75 percent share of the outboard deckboat market and a 50 percent of the overall deckboat market, but that’s not enough for Malone.

“We only enjoy 75 percent of market share, so obviously there’s room for growth,” he said.

Overheard following the chat was Wayne Johnson, of Rockingham Boat Repair in New Hampshire. “I have a really, really warm fuzzy feeling about him. I think he’s going in the right direction,” Johnson said. “I think he’s the type of person that employees will embrace.”

Read more about the meeting in Monday’s Trade Only Today and in the February issue of Soundings Trade Only.

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