Minneapolis-based advertising agency Kruskopf & Company announced the addition of Nautic Global Group to its roster of clients.

Elkart, Indiana-based Nautic Global Group is the nation’s third largest boatbuilder with distribution through more than 300 U.S. dealers.

K&C’s assignment includes creating brand identity, strategy and creative development in both digital and traditional media for the company’s Godfrey pontoons and Hurricane deckboats.

K&C also will contribute to growing dealer participation and consumer brand awareness for all of NGG’s brands.

“Our assignment is to create well-informed strategies supported by smart creative that makes their brands stand out in the sea of sameness often found in the marine industry,” K&C CEO and founder Sue Kruskopf said in a statement.

Nautic Global Group vice president of marketing Kathy Adams said her team was looking for a strong, strategic communications partner.

“KC led us through its Finding the Truth process, matching our positioning to industry and customer insights. We not only found our brand truth but also a true partner in KC,” said Adams.