Nautic Global Group signs with new advertising firm - Trade Only Today

Nautic Global Group signs with new advertising firm

Minneapolis-based advertising agency Kruskopf & Company announced the addition of Nautic Global Group to its roster of clients.
Author:
Publish date:

Minneapolis-based advertising agency Kruskopf & Company announced the addition of Nautic Global Group to its roster of clients.

Elkart, Indiana-based Nautic Global Group is the nation’s third largest boatbuilder with distribution through more than 300 U.S. dealers.

K&C’s assignment includes creating brand identity, strategy and creative development in both digital and traditional media for the company’s Godfrey pontoons and Hurricane deckboats.

K&C also will contribute to growing dealer participation and consumer brand awareness for all of NGG’s brands.

“Our assignment is to create well-informed strategies supported by smart creative that makes their brands stand out in the sea of sameness often found in the marine industry,” K&C CEO and founder Sue Kruskopf said in a statement.

Nautic Global Group vice president of marketing Kathy Adams said her team was looking for a strong, strategic communications partner.

“KC led us through its Finding the Truth process, matching our positioning to industry and customer insights. We not only found our brand truth but also a true partner in KC,” said Adams.

Related

E-nnovation Lab to expand at 2018 Metstrade show

The growing demand for hybrid and electric engines is becoming more apparent within the leisure marine market, prompting Metstrade to introduce the E-nnovation Lab platform for electric propulsion technology.

Aluminum, tow boats lead moderate growth in May

Boat registrations were up 2.1 percent in May in the main powerboat categories, and rose 3.2 percent in all categories, according to preliminary data from Statistical Surveys Inc., a Michigan company that tracks new boat registrations.

Retaliatory tariffs on boats to EU start today

The 25 percent tariff the EU announced Wednesday on U.S.-built boats kicks in today, and a 10 percent tariff on boats sold to Canada will start July 1, prompting boatbuilders to worry they will lose sales to those countries.