Nautic Global Group rolled out its Spend It Wisely sales event, which covers all of the company’s brands. The winter boat show promotion, now in its fourth model year, offers buyers a clear, predetermined discount on nearly every boat in its lineup.
Boat buyers go to the website of the brand or brands they are considering and click on the Spend It Wisely banner. The promotion covers Rinker sportboats and express cruisers, Hurricane deck boats, Polar Kraft aluminum fishing boats and the Godfrey Pontoons line, which includes Sanpan, Aqua Patio and Sweetwater.
The promotion runs through April 1.
Promotional discounts range from $300 to $3,500, depending on the brand and model. When shoppers find a boat they are interested in, they submit a request and instantly receive an e-mail with the exact discount amount for the boat, along with information such as the engine model, trailer and additional options.
“The Spend It Wisely sales event really connects with boat buyers, as well as our dealers,” Nautic senior vice president of sales and marketing Doug Sexton said in a statement. “The concept is simple and easy to understand for everyone involved. Once you narrow down the boat you want, you get a no-haggle dollar amount you can then apply to the purchase of a new boat. There are no complicated percentage discounts or rebate plans that can make your head spin.”