Nautic Global Group will revamp owner’s club programs


Nautic Global Group said it will revitalize the owner’s club programs for its Rinker, Hurricane, Polar Kraft, Sanpan, Aqua Patio, Sweetwater and Parti Kraft brands to improve the overall customer experience.

The company said it is utilizing the latest technologies, engagement strategies and communication tools.

“We have seen the incredible power of social media to engage our owners one-on-one, whether it’s sharing tips on operating their boat, handling customer service questions or giving them a chance to communicate with other owners,” marketing director Steve Tadd said in a statement. “As an extension of that — it makes sense to create a cohesive on-domain community to encourage communication among owners, as well as with our employees, vendors and suppliers.”

The new clubs are designed to improve the customer experience, potentially reduce support costs at the dealer and manufacturer levels, and provide a venue for owner feedback.

The engagement strategy includes a comprehensive archive of boat-handling tips and product-specific documentation, as well as targeted photo and video content.

“Boat owners, especially first-time owners, are put in a position of learning an entirely new vocabulary, and they can face challenges they might never have thought about,” Tadd said. “We want to help make that process as easy as possible. … There is a great focus in the industry on providing resources for general boating questions, but when you get to each individual brand level, we believe these tools will enhance their ownership experience and provide a better sense of community.”

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