Nautic-On names executive

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Lou Sandoval will lead business development for the new Brunswick company.

Lou Sandoval will lead business development for the new Brunswick company.

Nautic-On has named marine industry veteran Lou Sandoval as national director of business development.

Sandoval, who serves on the boards of the Recreational Boating and Fishing Foundation, Sail America, Recreational Boating Leadership Council and the Chicago Yacht Club where he also serves on the executive board as the vice commodore.

Most recently, he spent 16 years as a marine dealer principal at Karma Yacht Sales in Chicago. Under Sandoval’s leadership, Karma Yachts became a nationally ranked dealership, with a focus on superior customer service.

In February, Nautic-On announced the launch of its smart boating platform. The platform improves the boat ownership experience through connectivity and service.

“The reason Nautic-On exists is to improve the boating experience through intelligent solutions,” said Nautic-On general manager Adam Schanfield in a statement. “Lou shares a desire to make a meaningful impact on both the boating and boat ownership experience. He brings direct experience to help our marine partners leverage technology to improve their businesses and provide a better boating experience.”

In the newly-created position, Sandoval will lead the development of Nautic-On’s domestic sales and strategic partnerships with dealers, marinas, distributors, boat builders, and other marine companies.

“I have seen the direct business benefit of utilizing technology to improve customer service,” said Sandoval. “The combination of a shortage of skilled labor and increasing customer expectations makes it imperative that the industry leverages technology to work smarter, not harder. I’m very enthusiastic about the power of the Nautic-On smart boating platform and excited to join the team at this pivotal time. I’m eager to help the industry provide a better boating and boat ownership experience through intelligent technical solutions.”

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