Nautic unveils 2012 lineup at dealer meeting

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Nautic Global Group Inc. recently hosted more than 700 people, representing more than 300 dealerships, near its Elkhart, Ind. headquarters.

The Model Year 2012 Dealer Meeting took place over a three-day period and included in-water demonstrations, business meetings and the unveiling of dozens of new and newly designed boats from each of the company’s four brands.

“The excitement and energy expressed and shared by this dealer network is awesome,” senior vice president of sales and marketing Doug Sexton said in a statement. “This is the best dealer meeting I have attended in many, many years.”

The theme for the meeting was “Customer First” and it represents the vision of CEO Mike Kitson, Nautic said.

“We are aggressively approaching the market and our internal improvement efforts,” Kitson said. “We have always built a good product at a good value to the dealer, and we are committed to becoming even easier to do business with. We want to be the best partner we can be to our dealers.”

Nautic’s boat lines include Rinker Express Cruisers and Sportboats, Hurricane Deckboats, Godfrey Pontoon Boats and Polar Kraft Aluminum Fishing Boats.

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