NauticStar names new president

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MasterCraft Boat Holdings has named Jay Povlin as president of NauticStar Marine. Povlin was previously MasterCraft’s global vice president of sales and marketing. Povlin replaces Tim Schiek, who is leaving NauticStar to pursue opportunities outside of the marine industry.

Povlin joined MasterCraft in 2013. He has worked for 26 years in the marine industry, including holding senior leadership positions with Brunswick Corp. “His extensive background in sales and marketing, strategic planning and execution, financial management, and communications have led multinational operations to double-digit revenue improvements and significant global market expansions,” said a company statement.

“As a proven marine industry veteran, having held senior executive leadership roles at MasterCraft, Sea Ray Boats, Baja Marine, U.S. Marine, and Mercury Marine, Jay brings deep experience that will help NauticStar capitalize on future opportunities,” said Terry McNew, MasterCraft Boat Holdings’ president and CEO, in the statement. “Jay’s promotion is also a first-hand example of how we can leverage our deep network of industry professionals at acquired businesses, a key competitive advantage as we look to drive future growth. We would also like to recognize and thank Tim Schiek for his contributions while at NauticStar.”

The company has introduced three NauticStar models since it acquired the company in 2017. “As we look at the opportunities ahead of us, we’ll continue to focus on product development initiatives, driving operational improvement initiatives, building out a best-in-class dealership network and raising NauticStar’s brand visibility among consumers,” said Povlin in the statement. 

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