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Nautique expands dealer certification

Nautique Boats has stepped up its involvement in the Marine Industry Certified Dealership program run by the Marine Retailers Association of the Americas, giving increased Nautique dealers greater access and rewards for dealers who get certified.

MRAA first rolled out the program — which included custom landing pages and special promotions — in a limited fashion to the Nautique dealer 20 group.

Then, Nautique domestic sales vice president Scott Bauer announced the partnership at the company’s 2018 model year dealer meeting, before MRAA laid out the dealership performance benefits to the dealers.

More recently, MRAA once again supported Nautique’s dealer training event by recognizing the Nautique dealers who are excelling in employee engagement, a key tenant of the ccertification program, and enrolling more dealers.

“We have made significant investments in product innovation and quality in recent years, and we believe, equally, in the power of investing in the growth and development of our dealer network as partners that represent our brand in each local market,” said Nautique Boats president Greg Meloon in a statement.

“Our partnership with MRAA and Dealer Certification gives us a proven platform to provide our dealers a roadmap to strengthen their operations, engage their employees on a higher level, and deliver world class customer service,” Meloon said.

At the 2018 dealer principals meeting, Nautique announced that there will be an incentive in the 2019 Nautique Dealer Sales Program for dealers who have completed MRAA certification. More than 40 percent of Nautique’s dealer locations have already engaged in the program.

“It’s an honor for us to be able to extend the blueprint that Dealer Certification offers in helping to strengthen the foundation of the Nautique dealer network,” said MRAA president Matt Gruhn. “Dealer certification is our industry’s most effective tool for helping dealers foster rewarding retail experiences for today’s boat buyers, and it simultaneously provides a template dealers can use for building their own formula for success.”

As part of a broad campaign to fulfill its mission, MRAA has been working closely with a number of manufacturers to help extend such opportunities to their networks through custom programs.

The association evolved the program to focus on continuous training, and share strategies, best practices, and insights from experts, with its Continuous Certification Curriculum. 

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