Nautique introduces boat-builder function at website

Publish date:
Social count:

Watersports towboat manufacturer Nautique has launched an interactive boat builder, Design Your Nautique, at the company’s website.

Customers can choose colors and design options to build a 2018 Nautique model. Design Your Nautique lets users see two views per model. Users can also see a boat floating on a variety of backgrounds and can print images of potential boats for comparison.

“The excitement of designing your dream Nautique is only exceeded by the thrill of seeing and using it on the water,” Nautique president Greg Meloon said in a statement. “We’re delighted to release the all-new 2018 Design Your Nautique tool, providing the most realistic imagery online of your custom boat.”


Connecticut spring show adds charity benefit

The Connecticut Spring Boat Show will be held Friday May 4 through Sunday, May 6, at Brewer Essex Island Marina in Essex, Conn., and this year will be the first time that admission fees will benefit the charity SailsUP4Cancer

Cobalt’s first 23-foot outboard model unveiled

Cobalt Boats introduced its first 23-foot outboard, the Model 23SC, to offer first-time buyers and occasional boaters seeking higher quality and reliability the same level of construction, performance and attention to detail offered in its larger boats.

AIM announces new hires

Catapult Creative Labs, the internal marketing communications agency of Active Interest Media, has hired Andrea Kupfer as vice president, account executive and Christina Erb LoVullo as creative services director. Kupfer will lead Catapult’s long-term sales growth and profitability and Erb LoVullo will oversee marketing and creative services.