Nautor’s Swan reports 26 percent sales growth in 2018 - Trade Only Today

Nautor’s Swan reports 26 percent sales growth in 2018

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Nautor's SWAN_54-524

Nautor’s Swan reported 26 percent growth in sales for 2018, with 50 percent growth forecast in 2019. The Finnish sailboat builder said in a statement it has an active order portfolio of more than $136 million.

The company announced a new strategic direction three years ago with three product lines, new product development initiatives and an operations reorganization. The plan has delivered “concrete results in 2018 and now forms the base for success in the years to come,” the statement reads.

The builder has six new models under construction, including a Swan 48 it announced at this week’s Düsseldorf show. The Swan 65 also made its world premiere. The company said it delivered 11 yachts in 2018 and expects to deliver 20 in 2019.

In the first quarter of 2019, the builder will relocate three production facilities in its new Boatbuilding Technology Center. The investment of more than $11.3 million includes a high-tech spray booth and state-of-the-art composite clean room. It has also formed partnerships with composites specialist SRG and Torqeedo/BMW for electric propulsion for the ClubSwan 36.

The company has also relaunched its Palma Customer Care base in the Mediterranean and added Badalona to its refit yards. A network of all directly controlled service centers and authorized service centers will also be developed in 2019.

The builder said it has improved its racing program “to maximize” the ClubSwan experience, including hiring a dedicated race officer, Ariane Mainemare, to improve the quality of Nautor’s on-water race management.