Navico announces OEM deal - Trade Only Today

Navico announces OEM deal

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Navico, the parent company to the Lowrance, Simrad Yachting and B&G brands, announced a three-year OEM partnership with Fishing Holdings LLC, a manufacturer and marketer of fiberglass fishing boats.

Under the terms of the agreement, all Ranger and Triton models will feature Lowrance HDS multifunction displays.

“Our goal is simple,” Navico Americas COO Louis Chemi said in a statement. “Help anglers catch more fish and ensure a more productive, safe and fun on-the-water experience for all boaters. We’re honored and excited to continue our strong partnership with the Ranger and Triton brands.”

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