Navico, parent company to the Lowrance, Simrad Yachting and B&G brands, announced a new consumer-support program called Advantage Service.
Consisting of six comprehensive service products, the program delivers support around the world at no additional cost to dealers or consumers. The Lowrance, Simrad and B&G Advantage Service programs, each with a set of service products, provide dealers with resources to address their customers’ needs and, for consumers, ensures that issues with products are resolved quickly.
“In the last three years Navico has aggressively launched new products that lead the marine electronics industry through innovation,” Navico Americas COO Louis Chemi said in a statement.
“To match this commitment we have dramatically improved our response-rates for inbound consumer inquiries,” he added. “Now, through Advantage Service, we take another significant step forward with user-friendly, resourceful tools and comprehensive policies that provide best-in-class support to meet and exceed both dealer and consumer satisfaction.”
Advantage Service products include the Five-Year Advantage, OnBoard Advantage, Plus-One Advantage, 24 Swap Advantage, Certified Dealer Advantage and System Builder Advantage.
Advantage Service will launch this month, with full implementation by Jan. 1.