New Hands on Deck

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Zachary Kuyendall, Centurion and Supreme Boats

Zachary Kuyendall

Zachary Kuyendall

Zachary Kuyendall was named marketing manager for Centurion and Supreme Boats. Kuyendall will contribute to traditional and digital marketing efforts for the brands, according to a statement. Kuyendall was recently director of digital strategy at a marketing firm in Phoenix, where he managed digital marketing operations as well as strategic research and development.

His focus at Centurion and Supreme will be on digital platforms, including social media, the brand websites, and paid digital campaigns. Kuyendall will also coordinate photo shoots, assist with the yearly catalog and help support local dealers’ marketing efforts.

“Zach brings with him a fresh perspective and enthusiasm that will transform our social media platform and expand our marketing bandwidth as we continue to grow,” said Paul Singer, Centurion and Supreme president, in the statement.

Michele Glenn, Defender Industries

Defender Industries promoted Michele Glenn to assistant purchasing manager. Glenn, who has worked for the company for 11 years, will work with purchasing manager Kate Steel to oversee the product information management department to improve the flow of data from manufacturers to Defender customers. She has worked in the accounting department, as well as being a product manager.

Glenn is originally from Florida, where her father works as a sportfishing captain out of Ocean Reef and the Bahamas. “I’ve been fishing with him since I could hold a fishing pole,” she said.

Baxter Lusink, Bluewater Yacht Sales

Baxter Lusink

Baxter Lusink

Bluewater Yacht Sales hired Baxter Lusink as sales manager, a newly created position. Lusink will oversee sales organization across the Mid-Atlantic and Florida. He has more than 17 years of marine industry experience in dealer and manufacturer roles.

Lusink was previously general manager of one of Florida’s largest dealerships, where he held the positions of sales manager and finance manager. Lusink also spent eight years in sales management for Mercury. “Baxter brings with him a passion for our business, and his experience will enable us to take our business to the next level of sales and professionalism,” said Jud Black, a Bluewater principal, in a statement.

Premier Marine announces three hires

Brian Wallace joined pontoon builder Premier Marine as director of production. Wallace worked in China for 16 years, operating facilities in welding electrode, gearbox and transmissions, wind turbine blade molds, and modular structure manufacturing.

“Brian brings two decades of manufacturing and lean experience leadership to Premier,” said Rick Gallagher, Premier CEO, in a statement. “His experiences throughout the globe will help Premier continue its quest to pursue even greater quality in each boat we build.”

Jeff Jones was named Premier’s East Coast sales manager. Jones started in the marine industry in 1998 as a sales manager for HO Sports/Hyperlite wakeboards. He then held a sales manager position for Centurion Boats. He has also worked as a sales manager for Moeller Marine at the OEM Level and, most recently, SeaStar Solutions as sales manager.

“Jeff has spent his career in marine sales,” Gallagher said. “His knowledge of the industry and his experience both in manufacturer sales and marine supplier sales is invaluable. His dedication to working hard and serving our dealers is admirable.”

Emma Penzenstadler was named marketing coordinator. Penzenstadler began her career in the marine industry working for the Marine Retailers Association of the Americas and went on to an association management company doing project management and event planning.

“Emma’s ability to leverage the marine experience she’s already gained in her career and how Premier achieves its marketing goals is critically important as Premier seeks to continue its rapid growth in the pontoon space,” Gallagher said.

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