New hands on deck

From left: Woodfin, Pitt and Livingston on the Cox booth at the International Workboat Show.

From left: Woodfin, Pitt and Livingston on the Cox booth at the International Workboat Show.

Cox Outboards names new Customer Service

Cox Powertrain made three new appointments to support its U.S. business and head up its sales and aftersales departments as production of its CXO300 approaches. They joined Cox’s Louisiana distributor, Innovative Diesel Technology, at the International Work Boat Show to offer attendees demos of the new engine.

“This high-powered diesel outboard has been greatly anticipated by the US commercial market,” said David LeBlanc, director of sales and product development Innovative Diesel Technology, in a statement. “We’re excited to be representing a brand-new engine that has no current equal on the market. Cox’s emphasis on unrivaled aftersales also aligns perfectly with our own ethos of providing best-in-class products with unequalled product support.”

Bruce Woodfin was named North America account manager; Bill Livingston will be after sales manager for the Americas, and Steve Pitts will be global aftersales and warranty manager, based at Cox’s UK headquarters.

Woodfin worked for Power Product Systems for seven years prior to joining Cox Powertrain, where he primarily focused on selling and supporting Volvo Penta products to the New England lobster boat market, yacht tenders, custom yachts and pilot boats.

Woodfin graduated from Maine Maritime Academy with a degree in yacht operations boatyard management before beginning work for yards in Marblehead and Salem, Mass. He has worked in marine propulsion since 2000, selling and supporting products including jets, inboards, sterndrives and pods.

Livingston started his career building engines for Caterpillar before moving into customer support and ultimately becoming head of Caterpillar concierge, the firm’s premium aftersales service. He has experience in project management, aftersales processes and customer service to Cox’s North American team; he will be based in Georgia but will relocate to Florida when Cox’s U.S. headquarters are in operation.

Pitt has experience in automotive aftersales, calibration and diagnostics, and gained marine aftersales and product development experience while employed by Hamilton Jet. Steve will be UK-based at Cox’s headquarters in West Sussex.

Pursuit Boats Welcomes New Marketing Manager

new hands- pursuit

Pursuit Boats has named Megan Foley Morris as marketing manager.

In her new role, Morris will coordinate with the marketing and design teams to create advertising plans, both digital and print, plan and manage photo shoots and other events, such as boat shows, and work directly with the sales team and dealers. A south Florida native, Morris will also communicate with local media to build the Pursuit brand regionally.

She will work closely with Pursuit’s director of marketing as the company expands its facilities, staff, brand and product line.

Morris has experience in marketing, public relations, advertising, publishing and event planning across multiple platforms, including more than 10 years immersed directly in the marine industry.

“Megan’s marketing acumen will be instrumental to our team as we work to further build the Pursuit brand through strategic marketing campaigns and explore innovative ways to communicate the Pursuit lifestyle and the distinctions that make our boats the best in the industry,” said Amy Gobel, who was promoted to Pursuit marketing director earlier this year, in a statement.

Traditions Media recruits two young female anglers for marketing team

Kristine Fischer

Kristine Fischer

Traditions Media, a public relations firm focused on fishing, hunting and outdoors, has added Kristine Fischer and Lee Rose Koza to its marketing team as part of its effort to draw more women into the fishing industry.

Both will report to Dena Vick, director of fishing and marine marketing strategy and communications.

Lee Rose Koza

Lee Rose Koza

“These two accomplished women have already established themselves as successful and respected tournament anglers and solid influencers,” said Traditions Media co-owner Leslie Sundahl in a statement. “The fact that they want to leverage their authentic fishing skills and knowledge through communications is good for the industry and good for our clients here at Traditions Media. Women are one of the fastest-growing segments of the fishing population, but remain largely underserved in media coverage. We’re proud to help provide a platform for their voices, keyboards, and knowledge, and welcome Kristine and Lee Rose to the Traditions Media family.”

Fischer left a job at a major sporting goods retailer to become a competitive angler. She travels the country with her fiancé fishing in national kayak bass tournaments, freelance writing, generating engaging social media content — and now providing support to Traditions Media.

Koza, a communications major at Carson-Newman University, will join an intern to assist Vick with media buying, in addition to developing and managing social media for Traditions Media clients.

Vick, a well-known fishing-industry veteran, has become a mentor to women that seek to advance in the adapting, but still male-dominated fishing business, according to the company.

“It’s refreshing to work with women who share my passion for fishing,” said Vick. “In these roles, both can grow their communications and marketing careers while still pursuing tournament fishing dreams. Traditions Media has developed positions that allow for their growth in competitive angling while simultaneously learning the business side of the sport.”


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