Groupe Beneteau announced that Luca Brancaleon, Yann Masselot and Thomas Gailly have been appointed to take on new roles within the boat division’s brand and product strategy department, and Clément Himily has been appointed as CEO of Construction Navale Bordeaux.
After working as Beneteau’s brand director since 2017, Brancaleon will begin his new role as deputy general manager of brand and product strategy immediately. He will work alongside Gianguido Girotti, who serves as deputy CEO of brand and product strategy, the company said in a statement.
Brancaleon joined Beneteau in May 2017 as sales director, after working in various executive sales positions in international and multi-brand environments. He has been part of the marine industry for the past 16 years.
Yann Masselot, who has served as CEO of Construction Navale Bordeaux since 2018, will take over for Brancaleon as Beneteau’s brand director. Masselot joined the Beneteau boatyard in 1992 and worked in sales for recreational, then commercial boats, in the UK and France. In 2000, he was appointed to head up commercial operations for Lagoon and helped drive the distribution network’s rapid development.
Following his position as customer services director for Lagoon, Excess and CNB Yachts, Thomas Gailly will be taking over for Masselot as Lagoon brand director.
Gailly joined Groupe Beneteau in 2005 and has held various sales positions for the CNB Yachts, Lagoon and Excess brands. The company said he has deep knowledge of the catamaran market and distribution networks.
Himily has worked at the Groupe’s Bordeaux site in 2017, first leading production support functions as well as industrial transformation projects.
In August, Groupe Beneteau rolled out a new five-year strategy in light of the Covid-19 pandemic and said it will shed four of its brands, taking it from 12 to eight.
The company also said it would seek “more streamlined managerial organization structured around global core functions.”