Nordhavn builder plans new headquarters in California

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Pacific Asian Enterprises, the builder of Nordhavn yachts, is refurbishing an iconic 9,000-square-foot building in Dana Point, Calif., that will serve as the company’s new world headquarters.

The state-of-the-art facility will house sales, project management, engineering, accounting, commissioning and shipping/receiving, which currently is spread out among three locations. Unifying all of the departments into one space has been a long-term goal of PAE ownership.

“Communications and efficiency will vastly improve by having the entire company together,” PAE president and owner Dan Streech said in a statement. “And this will lead to a better customer experience for visiting clients.”

Last year PAE was awarded a 30-year-lease for the site of the former Beach House restaurant, located just down the street from the current site of Nordhavn’s Orange County-based Southwest sales office, and has spent the last several months designing and reconfiguring the building to include new offices for staff, owner/guest office suites, a conference and showroom and a gallery dedicated to the history of PAE and the Dana Point waterfront.

Production will continue to take place at PAE’s two partner factories, Ta Shing Yacht Building Co. in Taiwan and South Coast Marine in China.

Although boat sales — new construction, in particular — have been stagnant across the industry for nearly three years, PAE has been able to navigate the down period through the strength of its brand. The company has seen an uptick in new and used sales in recent weeks, perhaps an indication that the worst of the yacht-buying recession is in the past.

“We are eager to move forward knowing that we have room to expand as business improves in these coming months and years,” Streech said.

Work is scheduled to continue during the summer. Streech said he hopes that the staff can move into its new offices in November.

Click here for a look at the plans for the new headquarters.


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