Retail activity continued to fall as consumer confidence hit a record low in October.
Preliminary registration data for the month showed a drop of 40.5 percent for all fiberglass boats, while aluminum sales fell 25.2 percent. The change in fiberglass affected most major markets around the country. This report is based on 29 states, including California, Florida, North Carolina and Texas.
The 40.8 percent drop for fiberglass boats came in the 14 to 30 feet category. For the 12-month rolling period, sales were down 31.1 percent. For 12 months rolling, aluminum sales were down 17.7 percent.
PWC decreased by 39.2 percent for the month and 27 percent for 12 months, trending similarly to fiberglass.
Fortunately, October sales only represent around 4 percent of the year’s entire volume. These sharp declines are unprecedented in the history of our record-keeping. Consumer confidence will have to be restored before the market can turn the corner and begin to reflect more normal sales levels.
— Aarn D. Rosen
National Marine Sales Manager