Outer Reef Yachts said it signed a new representation agreement with Hallmark Yachts, a family-owned brokerage house based in San Diego.
Fort Lauderdale-based Outer Reef said the announcement was part of its continuing focus on strengthening its brand representation in the North American market and beyond.
Hallmark Yachts will manage new-boat sales and services for Outer Reef. Established in 2000, Hallmark has evolved into the major player in California, Arizona, Utah, Nevada and Hawaii in sales of used powerboats and sailboats and pre- and after-sales service, Outer Reef said.
“We are very pleased to welcome Hallmark Yachts as our newest representative for the Southwest region of the United States,” Outer Reef president and CEO Jeff Druek said in a statement.
“Mike and his team have a true understanding of their market’s needs and will be an excellent resource to Outer Reef Yachts prospects and customers within their territory. We are grateful for the opportunity to build upon their expertise and to work with them to deliver our high-quality, safe and efficient collection of Outer Reef yachts to the Pacific Southwest yachting communities.”