Pershing Yacht set to debut 54-footer at Cannes show - Trade Only Today

Pershing Yacht set to debut 54-footer at Cannes show

The Italian boatbuilder Pershing Yacht said it is ready to launch the Pershing 5X at the Cannes Yachting Festival in September.
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Pershing’s 5X will make its world debut at the Cannes Yachting Festival.

Pershing’s 5X will make its world debut at the Cannes Yachting Festival.

A few months after announcing its 140-foot flagship, the Italian boatbuilder Pershing Yacht said it is ready to launch the Pershing 5X at the Cannes Yachting Festival in September.

The letter X — used in aerospace to identify extreme performance and technological innovation — symbolizes relentless drive to conquer new horizons at great speed, the company said.

The 54-foot Pershing 5X is the result of a collaboration among Ferretti’s engineering department, its product strategy committee and architect Fulvio De Simoni. It has a beam of 14 feet.

Pershing said six units of the new coupe yacht were sold months before the worldwide private preview organized by the Ferretti Group in early September in Monaco, and also well before the official debut at the Cannes boat show.

“Those who choose Pershing yachts are looking for something that other yachts can't offer. It is our job, every time, to fulfill their wish for extraordinary performance and emotion,” Ferretti Group chief commercial officer Stefano de Vivo said in a statement.

“The amazing style and performance of the new 5X epitomizes this philosophy. And the X in the name reflects each Pershing's unique character, of those who choose our coupe yachts. The 5X will soon be joined by other X models that will widen the range and conquer new enthusiastic owners in the Mediterranean and the U.S. — where Pershing is the most successful brand on the market — and also in South America and the Asia-Pacific region.”

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