Pleasurecraft Engine Group extends deal with GM

Author:
Publish date:

Pleasurecraft Engine Group said it has signed a multiyear contract extension with General Motors Co.

For the past 20 years GM has been the exclusive powertrain in all Pleasurecraft engines. The relationship between Pleasurecraft and GM dates from more than 40 years ago.

In 2015 Pleasurecraft partnered with GM Marine to produce the PCM Hyperformance H5 and H6 — the first direct-injection engines in the tow-sports industry.

Pleasurecraft said the H5 and H6 engines with GM Marine’s direct injection technology have made major advancements in the marine industry and pulled 10 world water-ski records in the past two years.

“Here at Pleasurecraft we are renowned for our unique marinization process, which includes our patented exhaust system, our patented fuel system, our transmissions and many other components,” Pleasurecraft president Mark McKinney said in a statement. “During this process 250 components are added to GM blocks to produce a Pleasurecraft engine. We are excited to enter into this long-term contract, and together with GM we look forward to continue introducing new technologies to the marine industry.”

“We have had a great relationship with Pleasurecraft for several decades,” said Kris Mayer, GM’s general director of wholesale, marine and industrial sales. “Pleasurecraft is one of our largest buyers of V8 marine engines and we are thrilled to continue in this partnership.”

Related

A Record Q2 for Brunswick

With strong global demand in all its business segments, Brunswick Corp. reported another stellar quarter, posting a 57 percent jump in net sales.

OneWater Adds PartsVu

The online marketplace for marine parts, accessories and electronics posted $25 million in sales over the last year.

Groupe Beneteau Updates Revenue Forecasts, More

The builder saw gains in its boat and luxury-home sectors and made several acquisitions, including a majority stake in Dream Yacht Group.

Golden Manufacturing Expands

The fabricator of aluminum boat lifts and aluminum and concrete floating docks adds 18,000 square feet to its Fort Myers, Fla., headquarters.

GetMyBoat Takes You to the Movies

The boat rental marketplace site teams with Disney’s Jungle Cruise for a contest to win a boat trip or movie tickets.

ConMar Adds to Sales Team

The manufacturers’ representatives add industry vet Brain Steele.

Will Canada Reopen to Boaters?

Set to open its borders to fully vaccinated U.S. residents next month, our neighbor to the north could be facing a strike by Canadian border guards and customs officials. Plus, the Great Lakes welcomes a newly designated marine sanctuary.