Pleasurecraft Marine Group signs deal to add dynamometer lab

The Pleasurecraft Engine Group said it is partnering with Stowe Technologies on a dynamometer laboratory.

The Pleasurecraft Engine Group said it is partnering with Stowe Technologies to develop and build a dynamometer laboratory at Pleasurecraft’s South Carolina headquarters.

Pleasurecraft, which is owned by Correct Craft, said it chose Stowe because of its expertise and long-standing exemplary reputation in dynamometer infrastructures. Stowe has worked with clients that include Richard Childress Racing, Hendrick Motorsports and the NASCAR Research and Development Center.

The new dynamometer lab will be custom-engineered for marine-specific applications and will include two dynamometer cells with the latest in engine testing and validation technology. The technology will give the engineers at Pleasurecraft a more advanced platform to design, develop and validate new engines, the company said.

Pleasurecraft said it has introduced numerous technologies to the inboard industry, such as its patented Catanium Clean Emission System, patented Fuel Control Cell, Vortex Cooling System, and its Power Plus Transmissions and V-Drive.

“We are excited to partner with Stowe Technologies to build this dynamometer facility,” Pleasurecraft president Mark McKinney said in a statement. “Their expertise, combined with the knowledge of our engineers, is key in creating a world-class facility that is designed and built to our specific marine engine needs.”


ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.