Polaris, the parent company of Bennington, Godfrey and Hurricane, announced that Michael Speetzen was named CEO and appointed to its board of directors, and that Bob Mack was named executive vice president and CFO.
Speetzen and Mack had been interim CEO and interim CFO, respectively, since January.
“Mike is a proven and highly respected leader within Polaris and across the powersports industry. His strong vision and deep understanding of the business gives us great confidence in his ability to further build on Polaris’ legacy of innovation and growth,” board chairman John Wiehoff said in a statement.
“I am honored and truly humbled to lead Polaris’ outstanding team,” Speetzen said. “I look forward to the continued partnership with Polaris’ talented senior leadership team, including Bob in his role as CFO, as we continue building on our momentum and fully capitalizing on the booming interest in outdoor recreation.”
Mack joined Polaris in April 2016 as senior vice president of corporate development and strategy and president of adjacent markets. He will continue to oversee Polaris’ corporate development and global adjacent markets teams.