Polaris names chief digital officer


Victor Koelsch is joining Polaris as chief digital officer beginning today. Polaris said that Koelsch will “own the digital strategy for the company” and will be responsible for accelerating the company’s development and integration of digital technologies into its products, services and experiences and will lead the creation of new business solutions and digital offerings. Koelsch will dual report to Polaris chairman/CEO Scott Wine and to the company’s executive vice president and chief financial officer Mike Speetzen.

“We’ve been building industry-leading digital capabilities for several years and are excited for Vic to take our digital efforts to the next level to deliver more value to customers and shareholders,” Wine said in a statement. “He has made a career of developing and implementing market-leading technology solutions, and we are excited for him to leverage that acumen to augment our existing initiatives and spearhead Polaris’ digital future. We continuously evolve how consumers experience our brands, and Vic’s leadership will significantly enhance and accelerate that process.”

Koelsch has a background in digital strategy, technology development and connected product and service offerings as well as general management. Most recently, he was president of Exide Technologies. Prior to his time at Exide, Koelsch held roles within the Michelin Groupe, including leading two of the company’s largest business units where he developed digitally enabled service offerings and business models. He also served as Michelin’s first chief digital officer. He holds an MBA from the University of Houston and a bachelor’s degree in computer science from the University of Oklahoma.

“I look forward to joining Polaris and leveraging my background in bringing innovative, digitally enabled business models and solutions to market that will drive significant transformation and impact across our business and deliver breakthrough value and new experiences for our customers,” Koelsch said in the statement.


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