Polaris to discontinue Larson FX, Rinker and Striper boat brands

Author:
Publish date:
Polaris CEO Scott Wine said Larson Boats, which it acquired last year, would give the company access to the popular saltwater fishing segment.

Polaris CEO Scott Wine said Larson Boats, which it acquired last year, would give the company access to the popular saltwater fishing segment.

Today Polaris Inc. announced it will focus its marine investments and growth efforts on its pontoon brands.

As a result, Polaris will stop producing Rinker, Striper and Larson FX boat brands at its Syracuse, Ind., plant in June, and will result in the elimination of 120 jobs.

The company will continue to produce its Bennington, Godfrey, and Hurricane boatbrands at their two facilities in Elkhart, Ind.

Polaris bought all the brands from Boat Holdings; the pontoon brands were acquired in 2018, and Larson, Rinker and Striper were purchased in January 2019. At the time, Polaris said the subsequent purchase gave it a foray into the saltwater fishing market.

“This decision was made after extensive consideration of every available alternative,” said Bob Mack, boats and adjacent markets president, in a statement. "We were fully prepared to expand these brands and our presence within their respective segments of the marine industry. But today, considering market dynamics and the continued uncertainty around the sustained impact of the covid-19 pandemic, we have decided not to move forward with investing the necessary resources to maintain and grow Rinker, Striper and Larson FX, and will discontinue production of those brands.”

Some of the employees impacted by the decision will have opportunities at Polaris Boats’ Elkhart campuses.

“We deeply regret the impact this will have on our employees, boat dealers, sales representatives, suppliers – and, of course, our Rinker, Striper and Larson FX customers,” Mack continued. “However, today’s decision will allow us to concentrate our investments on driving growth and innovation within Bennington, Godfrey and Hurricane and strengthening our leadership in those segments.”

Polaris will continue to provide customer service and parts support for Rinker, Larson FX and Striper boats and will honor the warranties of boats purchased from Polaris.

Related

Mustang Survival Hires PR Partner

Formidable Media will provide public relations for the safety gear and apparel manufacturer.

NMMA Reports Retail Trends for Cruising, Water Sports and Fishing Boats

A newly released section from its U.S. Recreational Boating Statistical Abstract shows record growth across these categories.

Smartgyro Expands Operations

The gyrostabilizer manufacturer moves to a larger facility and makes hires in anticipation of growth.

SmartPlug Adds Employee, Moves to Larger Facility

Andrew Lankford is named quality assurance engineer, while the move gives the company 40 percent more manufacturing space.

The Next Wavve

The smart-device-based navigation app expands functionality with real-time tide and current monitoring.

Dealers: Have You Added Service Staff?

This month’s Pulse Report survey addresses the service department. Take the survey here.

Brunswick Acquires Navico

The $1.05 billion acquisition adds the parent company of Lowrance, B&G, Simrad and C-MAP to Brunswick’s Advanced Systems Group.