Ranger Boats has introduced a new website designed to make the navigation of products, images, offers and video easier.

The site also offers a build-and-price tool for customers to design their personalized rig.

"With more and more consumers visiting our website via a mobile device, we now offer a greater online experience, with streamlined navigation and the addition of new features and upfront pricing," said marketing director Matt Raynor in a statement.

"The new site also brings all Ranger product segments into one easy-to-use platform, giving us the ability to reach fiberglass, aluminum and pontoon boat buyers with one URL."