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Ranger Boats revamps gear website

Ranger owners, tournament anglers and fans of the boat brand can now shop for the latest Ranger-branded clothing, gear and accessories in one place, thanks to the newly redesigned website.

The redesigned site and online store, which went live this week, gives shoppers the option of purchasing items from its expanded assortment of Ranger-branded items, as well as Ranger Owners Group-branded merchandise, which was previously available only through a separate online store.

“We wanted to make it as easy as possible for customers to find the things they need, whether it’s a new Ranger sweatshirt, tournament jersey or even something to use on board their boat or tow vehicle,” vice president of marketing Bart Schad said in a statement. “With the new site, everything is conveniently located in one place and offers a tremendous variety of new merchandise.”

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