Ranger Boats will continue to sponsor FLW Outdoors

Publish date:
Updated on

FLW Outdoors says Ranger Boats has renewed sponsorship of its tournament series.

"We're proud to have such a strong partnership with Ranger Boats," said Trisha Blake, chief marketing officer and executive vice president of FLW Outdoors, in a statement. "Ranger is the ultimate standard on the water. Their leadership within the world of competitive fishing goes back more than four decades and our relationship has become a cornerstone in the competitive fishing industry."

While complete terms of the agreement were not disclosed, Ranger Boats will continue the Ranger Cup program offering Ranger owners awards, including $25,000 per FLW Tour event and $100,000 for the Forrest Wood Cup.

"We're equally excited to share in so many upcoming events and opportunities for anglers," Ranger president Randy Hopper said in a statement. "From walleye and bass tournaments to championship celebrations like the Forrest Wood Cup, we're looking forward to reinforcing our strong legacy of angler support with FLW Outdoors."

Ranger, a Genmar brand, is on the auction block as the company winds its way through the sales process to emerge from Chapter 11 bankruptcy.

Project Boat Holdings LLC, an affiliate of Platinum Equity, a global acquisition firm based in Beverly Hills, Calif., has put in a bid for seven Genmar brands, including Ranger.

An auction is set for Jan. 7.

FLW Outdoors, named after Forrest L. Wood, the founder of Ranger Boats, is the largest fishing tournament organizer in the world.