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Ranger debuts website for its aluminum boats

Ranger Boats recently launched RangerAluminum.com, a website devoted solely to the brand's all-new lineup of aluminum boats.

The new site will initially cover the Tournament Series. In the coming weeks subsequent pages will focus on the Apache Series. The new designs can be accessed directly at www.rangeraluminum.com or through links on Ranger's primary home page, www.rangerboats.com.

Ranger said the aluminum-boat website offers an in-depth look at the features and configuration options for each model. In addition to overhead photography, interior details and a complete listing of all specs and standard equipment, the site will also feature entertaining and educational videos and product reviews.

Boat buyers will be able to outfit and price their boats by selecting from a list of custom options and multiple outboard power configurations.

"So many anglers enter the boating lifestyle by purchasing an aluminum fishing boat,” Keith Daffron, Ranger vice president of sales, said in a statement. "We're excited to offer these customers an affordable, durable product paired with the Ranger name and the long list of 5-Star advantages that come with it."

Click here for the full release.

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