Rec Boat Holdings signed Connecticut-based Louis Marine as a Four Winns dealer, one of several dealers the company has taken on as a result of its acquisition by the Beneteau Group.
The family-owned business, established more than 70 years ago in Springfield, Mass., was offered the Four Winns brand through its relationship with Jeanneau, a Group Beneteau brand.
“We continue to leverage the networks of all the Beneteau Group powerboat brands in order to grow and strengthen our retailers around the world,” Rec Boat Holdings president Roch Lambert said in a statement. “Louis Marine has an outstanding reputation for sales and service, with longstanding relationships with their customers. We are excited to add their business to our Four Winns network of dealers.”
The Bassett dealerships, which were started by Louis W. Bassett Sr., have stretched across New England, as well as Florida.
Louis Marine will debut the Four Winns line at the New England Boat Show, which takes place Feb. 14-22 in Boston.
“We’re very excited to take on the Four Winns brand and offer our customers another fine product to enjoy on the water,” Louis Marine president Louis Bassett Jr. said. “Our established relationship with Jeanneau opened the door to expand our offering, and we feel confident we’ll have great success with Four Winns.”
Four Winns recently signed several high-profile dealerships and is in discussion with several more:
• Sud Ouest Marine, Riviere Beaudette, Quebec
• Hawk’s Yachts, Edgewater, Md.
• Gerards Waters Edge Marina, New Milford, Conn.
• Xtreme Powersports, Accident, Md.Boat Headquarters, Swanton, Vt.