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Rec Boat Holdings and Cruzin join on marketing effort

Rec Boat Holdings LLC, part of the Beneteau Group, is partnering with Cruzin, a peer-to-peer boat rental company.

Rec Boat Holdings LLC, part of the Beneteau Group, is partnering with Cruzin, a peer-to-peer boat rental company.

In the strategic partnership, the companies will cross-promote with unified messaging through direct and digital marketing channels. They also will partner with other industry and recreation stakeholders to grow boating participation, especially targeting younger audiences — 60 percent of Cruzin.com visitors are under the age of 44.

"Cruzin.com is revitalizing boating by increasing access, improving the affordability of ownership and introducing young people to the sport," Rec Boat Holdings president Roch Lambert said in a statement. "We're very excited by the opportunities that peer-to-peer boat-sharing has to offer our dealer networks and future generations of boaters."

At the time of consumer sale, Cruzin will become a valuable resource to Rec Boat Holdings dealers to allay purchaser uncertainties on affordability.

Listing a boat on Cruzin.com is a means for buyers to offset the cost of ownership. Also, dealers can list new and used boats on Cruzin.com to help build brand loyalty and gain exposure for their inventory. It generates additional income by allowing consumers to try a model prior to purchase.

"Rec Boat Holdings has an impeccable reputation within the industry and four solid brands that are well known by consumers," Cruzin founder and CEO Jaclyn Baumgarten said. "Together we're going to have a significant impact on making boating a safe, fun and affordable experience for everyone."

Rec Boat Holdings is a group of the boat brands Four Winns, Glastron, Wellcraft and Scarab.

Beneteau acquired Rec Boat Holdings in 2014.

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