Regal Marine is hiring 100 workers this fall and said it will open a showroom where shoppers can check out its boats before buying.
The showroom is part of a corporate marketing campaign designed to boost sales through retailers who no longer can afford to stock large numbers of unsold boats, according to an article in the Orlando Business Journal.
Regal cut 200 of its 400 workers last year as sales fell.
COO Tim Kuck said Regal had the cash to hold on through the bad months. Then, "around Labor Day, there was a tide change. Our dealers started placing orders again," he told the newspaper.