Updated:
Original:

Regulator Marine adds power-steering feature as standard

Regulator Marine said it added SeaStar Solutions’ Optimus Electronic Power Steering as a standard feature on 2017 models.

Regulator Marine said it added SeaStar Solutions’ Optimus Electronic Power Steering as a standard feature on 2017 models launching this summer.

The system will be on models that range from the Regulator 23 to the Regulator 34SS, including the all-new Regulator 31.

“With SeaStar, steering is virtually effortless, and the fact that you can literally plug the autopilot system in without dealing with extra pumps and wiring is a real winner for us — and for our customers!” Regulator president Joan Maxwell said in a statement.

Regulator said the system will complement its reputation for comfort and stability in any offshore condition.

Revolutionizing the way boaters steer and control their boats with auto-adjusting, speed-sensitive wheel effort and turns lock to lock, whether running at speed offshore or negotiating a tight spot at the dock, Optimus EPS will amplify customers’ experience on the water, the company said.

Related

ABYC, CG Launch Event Series

The first one-day session in the free, online Risk Mitigation Series is scheduled for Nov. 9 and will cover electric propulsion and related topics.

ePropulsion Expands Team

The China-based electric outboard manufacturer added a marketing director for its Hong Kong office and doubled its service staff.

Limestone Responds to Market Conditions

The builder of the Aquasport, Limestone and Boca Bay brands announced increased production, a new director of marketing and potential additions to its dealer network.

Year-End Strategies to Rev Up Your Marketing Machine

Get in the marketing fast lane going into 2022.

A Cautious Outlook

Consumer confidence dipped as pandemic deaths rose.

The Dirty Dozen

Bill Yeargin names 12 mistakes that hold back leaders.