Offshore sportfishing boat manufacturer Regulator Marine is partnering with the Marine Retailers Association of the Americas as a platinum member, the highest level of membership available.
The boatbuilder also sponsored its dealers in joining the MRAA by paying for a one-year retail membership for each of its dealerships.
Regulator Marine is also sponsoring its dealers’ registration for the Nov. 15-18 Marine Dealer Conference & Expo in Orlando, Fla. The company will pay for two people from each dealership to attend the four-day event.
The MDCE features 35 educational sessions geared toward helping dealers improve personally and professionally in areas such as leadership, management, sales, marketing and service.
“We believe that membership in the MRAA will afford our Regulator dealers with an opportunity to learn more, to use those takeaways to manage their businesses better and ultimately have a positive impact on Regulator’s business,” Regulator president and co-founder Joan Maxwell said in a statement.
The MRAA retail membership gives all Regulator Marine dealers and their employees direct access to the MRAA rewards program, which features more than 30 cost-saving, revenue-generating and education-focused benefits. The average MRAA member that used the MRAA benefits in 2014 saved $685.55, earned $997.91 in additional revenue and had free access to educational resources that are valued at more than $9,500 in total.
“The MRAA and its benefits, along with the MDCE, have been designed to deliver results for today’s dealers,” MRAA president Matt Gruhn said. “We are very honored that Regulator Marine would not only recognize the tools and resources we offer, but also endorse us in such a significant way. We look forward to welcoming those Regulator Marine dealers that were not already a part of the MRAA family and helping them utilize the resources we have available.”