Keith Ammons was named sales and marketing director for Regulator Marine.
Ammons has consulted for Regulator during the past three years, playing a role in the company’s international expansion in Australia and Panama, among other areas, and working with the dealer network to drive product education.
“We are thrilled to welcome Keith in house as Regulator’s director of sales and marketing,” Regulator Marine president and co-founder Joan Maxwell said in a statement. “Keith’s dedication to consistently elevating the Regulator brand provides incredible value as we continue to drive the center console sportfishing market to new heights.”
The company said Ammons has a long history in the marine industry, including positions with the National Marine Manufacturers Association. As national spokesman for the NMMA’s Discover Boating program, he traveled the country to teach people about the benefits of boating.
In addition to 14 years in the marine industry, Ammons gained experience in event marketing while working with clients that include NASCAR, Panasonic, AT&T and the CBS Television Network.