Report credits Brunswick’s recovery


From 2008 through 2010 Brunswick Corp. suffered losses, but analysts are optimistic that the company’s recovery from the recession and return to profitability will continue.

Medill Reports, a publication written and produced by graduate journalism students at Northwestern University’s Medill School of Journalism, recently published an analytical report on the financial health of Brunswick.

Several financial analysts who were interviewed for the report agree that the Lake Forest, Ill.-based company’s aggressive response across its brands to falling consumer demand has put Brunswick in position for growth in a slowly recovering economy.

The Medill story focuses much of its coverage on Brunswick’s marine division.

“Retail demand is improving, driven in part by stronger used-boat prices,” Craig R. Kennison, Mark R. Altschwager and Daniel A. Ketelsleger of Robert W. Baird & Co. said in a research note. “Meanwhile, inventory is lean, supporting healthy dealer orders." Moreover, they added, "efforts to reset the cost structure position [will enable] Brunswick to be significantly more profitable at a much lower level of demand.”

The report also said the company is moving forward with growth opportunities such as the construction of a manufacturing plant in Brazil that will be able to produce more than 400 boats annually.

Click here for the full report.