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Rollick and Lightspeed Team Up on Dealer Support


Rollick and Lightspeed announced in a statement the launch of a dealer-sales-support partnership.

Lightspeed’s more than 3,000 LightspeedEVO dealers can now use RollickScore to learn more about a buying prospect who has reached out to their dealership, as well as the customer’s timeline for purchasing a boat.

Rollick is a relationship technology provider for the marine, powersports and RV industries, and Lightspeed is a customer relationship management and dealer management system provider.

“We’re excited about the trust that Lightspeed has put into this partnership and sharing Rollick with thousands of LightspeedEVO dealers,” Bernie Brenner, Rollick CEO, said in the statement. “Dealers are telling us that prioritizing leads is a tough challenge right now due to the massive demand for recreation products. We want every dealer to experience the impact of this targeted lead follow-up program.”

RollickScore is calculated using proprietary data about a consumer’s purchasing intent. Those using LightspeedEVO will now have access to the RollickScore for each prospect.

“With the increase in customer demand and lead generation in the recreation industry, dealers find it difficult to prioritize which leads to follow up on,” said Kris Denos, vice president and general manager of recreation and heavy equipment for CDK Global/Lightspeed. “A fully integrated RollickScore helps LightspeedEVO users prioritize follow-up.”


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