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Rollick and Synchrony Expand Partnership

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Rollick, a relationship marketing technology provider for marine, powersports, and RV dealers and manufacturers, has announced a partnership with Synchrony in the consumer-financial services sector.

The two companies launched the Synchrony Loan Rebate Offer pilot program through Rollick’s dealer website widget and the GoRollick Marketplace platform.

“The success of our pilot program with Rollick demonstrates the popularity of introducing affordability with financial products like installment loans earlier in the consumer shopping journey. Installment loans give customers more visibility into their budgets by offering fixed payments for powersports vehicles. We look forward to expanding the program nationwide,” Keith Mait, senior vice president, general manager, Synchrony, said in a statement.

“We built Rollick to enhance all aspects of the purchase process,” said Jason Nierman, Rollick co-founder and chief revenue officer. “Our affinity-based program users are very qualified buyers, and they are much more loyal to dealers in the Rollick network. That loyalty now extends to Synchrony.”

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