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Rollick Integrates 700Credit Prequalification

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Rollick, a provider of customer-engagement software to the marine industry, has begun offering integration with 700Credit for customers to prequalify for dealer financing.

The integration will streamline and improve the buying experience and expose more dealers to 700Credit and Rollick as they begin using the combined digital tools, Jason Nierman, co-founder and chief revenue officer of Rollick, said in a statement.

Prequalified customers through the RollickDR lead-generation tool close at a 230 percent higher rate than a standard get-a-quote lead, Rollick said.

700Credit’s consumer prequalification does not require a buyer’s Social Security Number or date of birth and has no effect on their credit file. Prequalifying enables dealers to structure the deal to get the consumer a payment they can afford sooner in the sales process.

“Dealers will appreciate the seamless experience we’ve created, and potential buyers will quickly understand if they qualify for dealer financing and receive a more accurate payment estimate earlier in the sales process that is based on their actual FICO credit score,” said Ken Hill, managing director of 700Credit. “Dealers also benefit by being able to view the consumers FICO score and credit report at the top of the sales funnel.”

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