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Rollick Provides ‘Digital Retailing’ Free to Dealer Network

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Rollick, a marketing technology provider for the marine, powersports and RV industries, announced that every GoRollick dealer in its network will have access to Rollick Digital Retailing for no extra cost through the end of the year.

Rollick Digital Retailing includes a “reserve now” feature to help address inventory shortages.

“We’ve seen overwhelmingly positive results on RollickDR since launching the solution in early April,” Rollick CEO Bernie Brenner said in a statement. “We have millions of members and employee groups through our strategic partnerships with trusted affinity organizations. They expect and appreciate the ability to provide more information to dealers while online when it improves their experience and speeds up the purchase process.”

Dealers using RollickDR have reported close rates that are 50 percent higher than a standard lead capture form, according to the company, which added that the tool also generates 87 percent more overall leads.

RollickDR has integrated modules so users can view publicly available incentives and special offers, get a trade-in value estimate, schedule an appointment and use a payment calculator.

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