Skip to main content

FLIBS 2017: S2 Yachts debuts Tiara Sport and Pursuit models

Triple Yamaha 350-hp 4-stroke outboards push the new Tiara Sport 38 LS to a top speed of 55.6 mph.

Triple Yamaha 350-hp 4-stroke outboards push the new Tiara Sport 38 LS to a top speed of 55.6 mph.

FORT LAUDERDALE — S2 Yachts, the parent company of Pursuit, Tiara and the new Tiara Sport division, introduced two new models at the Fort Lauderdale International Boat Show on Wednesday.

The Tiara Sport 38 LS is a new outboard-powered model for Tiara Sport. “It’s a radical interpretation of a Tiara,” said Tom Slikkers, president and CEO of S2 Yachts. “This is not a Pursuit that has been rebranded.”

The company said the triple Yamaha 350-hp 4-stroke outboards push the new model to a top speed of 55.6 mph. Designed to be a dayboat, it has a large bow with horseshoe-shaped seating, a slightly off-center console and a galley on the aft side of the helm seats.

For versatility, the aft bench seat can spin from its forward-facing position when underway to an aft-facing position at rest. This creates a larger aft recreation area on the teak swim platform ahead of the outboards. With the triple Yamaha 350-hp outboards, the 38 LS has a retail price of $499,900.

Although the Tiara Sport is a new series for S2, Pursuit continues to advance its dual-console lineup with a new flagship, the DC 365.

Chris Gratz, engineering director at Pursuit, said the goal for the DC 365 was for owners to be able to entertain and fish equally well.

The DC 365 is the flagship of Pursuit’s dual-console lineup.

The DC 365 is the flagship of Pursuit’s dual-console lineup.

There’s an aft sunshade that extends over the cockpit, and forward is a port-side console berth and settee. To starboard is Pursuit’s patented door that leads to a private head compartment with full stand-up headroom.

Bruce Thompson, president of Pursuit Boats, said that adding the third Yamaha outboard enabled the boat to “get on plane effortlessly.”

He was also quick to point out how serviceable the boat is. Perhaps the best illustration is the stainless-steel and King StarBoard tray on which the boat’s batteries are installed. It slides out on drawer-like tracks to make maintaining and changing batteries easier.

With triple Yamaha F300 4-stroke outboards, the DC 365 has a retail price of $472,000.

In a separate announcement, Tiara received an award from Volvo Penta for the 100th edition of the 44 Coupe built with Volvo Penta power.

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .