S2 Yachts debuts Tiara Sport series model

S2 Yachts said it is expanding its brand presence by launching the new Tiara Sport lineup.
Author:
Updated:
Original:
S2 Yachts said the Tiara Sport 37 LS will be built at its facility in Holland, Mich.

S2 Yachts said the Tiara Sport 37 LS will be built at its facility in Holland, Mich.

S2 Yachts said it is expanding its brand presence by launching the new Tiara Sport lineup, which will consist of the first outboard-powered Tiara boats.

The 37 LS, which will be manufactured at the S2 Yachts facility in Holland, Mich., will be the first boat in the new lineup. The company said the portfolio will grow to include seven models from 29 to 42 feet.

“The launch of the Tiara Sport brand and the 37 LS marks an important chapter in the history of Tiara Yachts,” S2 Yachts CEO Tom Slikkers said in a statement. “We are responding to market demands, entering with a brand-new product that will set the standard for outboard-powered vessels in this class. The LS, Luxury Sport, series is entirely new from the hull up and engineered specifically to outboard power.”

As the first model in the lineup, the 37 LS is the reinterpretation of sport yachting, the company said. It has walkaround capabilities, watercraft/toy storage, bridge and lounge seats via both port and starboard entries with an island-style outdoor galley, and wraparound forward bow seating.

The boat is powered by triple Yamaha 300s.

“The 37 LS hits the mark in every way; Tiara quality and heritage, combined with a fresh perspective on design details, plus outboard power. This new Tiara Sport Series will revitalize a market segment that has seen some decline in recent years and reach a younger customer that can look forward to transitioning into Tiara Yachts product as their family and yachting matures,” Tiara Yachts sales vice president Dave O’Connell said. “We’re very much looking forward to this product launch and the subsequent models that will follow in the Tiara Sport family.”

Related

ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.