Partnership with Intesa Sanpaolo seeks to solidify Italian builder’s supply network of more than 1,500 businesses.
The company said it saw gains across all divisions.
The program includes custom leasing/financing and maintenance/refit offerings.
Sanlorenzo and BMW have formed an unusual marketing alliance revolving around artistic installations with yacht-and-car themes.
Marco Segato previously was vice president of sales for the Italian builder’s U.S. division.
The Italian builder said it plans to grow internally through new boat lines and externally through acquisitions.