Sanlorenzo names new CEOs, hints at acquisitions

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Sanlorenzo’s team includes Chairman Massimo Perotti (standing), Carla Demaria, CEO of Bluegame and Ferruccio Rossi, CEO of Sanlorenzo spa.

Sanlorenzo’s team includes Chairman Massimo Perotti (standing), Carla Demaria, CEO of Bluegame and Ferruccio Rossi, CEO of Sanlorenzo spa.

Sanlorenzo Yachts announced two new chief executives of its different divisions as well as strategic growth plans going forward. The Italian yacht builder recently said that it had repurchased the 23 percent stake that Sundiro Holdings had held in the company as well as the 16 percent stake held by Fondo Italiano di Investimento.

A statement said the company had sales of $434 million (€380 million) last year, an increase of 27 percent over the previous year. The company forecasts 20 percent more growth in 2019, saying the figure came from a backlog of $571 million (€500 million) between 2019 and 2020.

Chairman Massimo Perotti said in the statement that the Sanlorenzo board had approved a growth plan that includes the development of the Bluegame brand it acquired last year. Perotti said other acquisitions were on the horizon.

Perotti said that growth will come through both internal product development and acquisitions. He also announced a management restructuring.

Ferruccio Rossi, former managing director, was named as CEO of Sanlorenzo Spa. He was also appointed president of Sanlorenzo Superyachts, the company division dedicated to metal models above 40 meters. That division has grown over the last few years.

Carla Demaria, who recently joined the board of Sanlorenzo Spa, was named CEO of Bluegame. Demaria was recently president of Monte Carlo Yachts, and before that, held leadership positions with the Azimut Benetti Group. She is currently president of the Italian marine trade association UCINA. Perotti said that “major investments” to new models for the Bluegame brand. Demaria will also be entrusted with the development of new business opportunities for Sanlorenzo.

Sanlorenzo said it would launch an Open Coupé line.

“With an interest in providing a global proposal to the customer, the creation of a business unit dedicated to new innovative initiatives borrowed from more advanced sectors is also planned,” said the statement.  


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