Ritchie Navigation has signed Scout Boats and Sea Fox Boats to its Ready to Boat program, an initiative that offers incentives to OEMs to correctly size the compasses they install.
The project is designed to proactively counter recreational boaters' growing reliance on GPS alone for navigation.
As part of the Ready to Boat program, Scout and Sea Fox will receive neoprene wallets for inclusion in new owner packages that contain educational information, and free access to Ritchie's online boating safety and navigation course.
These are passed on to dealers who can add their own promotional coupons to increase add-on sales. Additionally, the boatbuilders now have the right to brand their boats as "Ritchie Certified.”
"We launched Ready to Boat just four months ago, and we’ve had a robust response,” said Ritchie Navigation sales and marketing vice president Roby Holland in a statement. “OEMs really understand what we're trying to achieve with the program."
Ritchie Navigation, which has been making navigational equipment for 160 years, is one of the largest manufacturers of magnetic compasses.