Sea Ray: the acquisition that didn’t happen
Brunswick Corp., saying that offers failed to reflect “appropriate value,” announced in late June that it would take its Sea Ray brand off the market.
Sea Ray
Sea Ray builds more than 35 models of fiberglass boats, including sportboats from 19 to 30 feet, sport cruisers from 24 to 37 feet, sport yachts from 41 to 51 feet and yachts from 52 to 61 feet. Founded in Detroit in 1959 by C.N. Ray, the company was bought by Brunswick Boat Group in 1986 and is based in Knoxville, Tenn. With nine manufacturing facilities around the world, the company has about 450 dealers on six of the world’s seven continents.
Local government starts outplacement efforts for displaced Sea Ray workers
Flagler County officials launch a website for workers seeking employment after the company shuts down its yacht-building facilities.
Decision to discontinue Sea Ray yachts was “a difficult one”
Brunswick Corp. will better address changing market preferences and evolving demographics with its Sea Ray brand as it moves to shut down its yacht and sport yacht division and continue to emphasize outboard-powered models under 40 feet.
Brunswick to retain and reinvent Sea Ray business
Brunswick Corp. has ended the sales process for its Sea Ray and Meridian brands; it will continue production of the boats but will discontinue the yacht and sport yacht models.
Cobalt-Sea Ray patent dispute continues
Cobalt Boats LLC filed another lawsuit against Sea Ray parent company Brunswick Corp., charging the company is continuing to infringe on Cobalt’s patented retractable swim step.
Sea Ray’s Harris wins STEP award
Brunswick Corp.’s Sea Ray quality and planning manager Alicia Harris is among 130 recipients from 88 companies to receive the Women in Manufacturing Science STEP Ahead Award from the Manufacturing Institute in 2018.
Two Sea Ray yachts set to make world debuts at FLIBS
Sea Ray’s new Fly 520 and Sundancer 510 Signature will make their world debuts at the Fort Lauderdale International Boat Show, set for Nov. 1-5, and the company will host a “first look” preview of the SLX 400 Outboard and the Sundancer 320 Outboard.
Sea Ray signs deal with Simrad
Sea Ray is partnering with Simrad to make the Simrad Go series, NSS evo3 and NSO black box systems options for owners of new 2018 Sea Ray sport boats and sport cruisers.
Sea Ray SLX-W set to appear at 2017 Surf Expo
Sea Ray’s SLX-W will be at the 2017 Surf Expo, a board sports and beach lifestyle trade show that will take place Sept. 7-9 in Orlando.
Sea Ray set to debut Sundancer 320 in Miami
Sea Ray’s Sundancer 320 will make its world premiere Feb. 16-20 at the Miami International Boat Show on Virginia Key.
Sea Ray debuts new 40-footer
Sea Ray is introducing the new SLX 400, which sleeps four and comes equipped with a fold-down cockpit patio.
Sea Ray debuts new wake-surfing boat
Sea Ray entered the wake sport boat market with the new SLX-W 230.
MarineMax will debut Sea Ray model in Houston
MarineMax said today that it will debut the new Sea Ray SLXW at the Houston Boat Show.
Q&A with Sea Ray president Tim Schiek
Sea Ray president Tim Schiek and his kids get their love of water honestly.
Sea Ray plans 2017 model debuts for fall shows
Sea Ray will unveil six new boats that span the manufacturer’s lineup at various shows this fall.
Sea Ray L590 will debut at Cannes show
Sea Ray will have a larger display this year at the Cannes Yachting Festival 2016 in September and will debut its latest L-Class model.
Sea Ray debuts 450 Sundancer at Yachts Miami Beach
Sea Ray hosted a display for boats 40 feet and larger at the Feb. 11-15 Yachts Miami Beach show on Collins Avenue.
Sea Ray names new general managers
Sea Ray Boats named Scott Ward as senior vice president and general manager of the sport yacht and yacht category.
Sea Ray debuts 400 Sundancer at German show
The Sea Ray 400 Sundancer is making its official European debut at the Düsseldorf International Boat Show.
Sea Ray hands out 2015 dealer awards
Sea Ray congratulated its dealership network for a successful 2015.
Sea Ray debuts sportboats at New York show
Five new Sea Ray sportboat models made their global premiere last week at the New York Boat Show.
Sea Ray 400 Sundancer will make European debut in Germany
Sea Ray’s 400 Sundancer will make its European debut in January at the Dusseldorf International Boat Show.
Sea Ray set to debut 400 Fly in Fort Lauderdale
Sea Ray will debut its new 400 Fly at the Nov. 5-9 Fort Lauderdale International Boat Show.
Sea Ray workers hit with vandalism in Florida
Vandals spread roofing nails on a road near a Sea Ray plant in Florida last week and 50 of the boatbuilders’ employees suffered tire damage.