Sea Ray
Sea Ray builds more than 35 models of fiberglass boats, including sportboats from 19 to 30 feet, sport cruisers from 24 to 37 feet, sport yachts from 41 to 51 feet and yachts from 52 to 61 feet. Founded in Detroit in 1959 by C.N. Ray, the company was bought by Brunswick Boat Group in 1986 and is based in Knoxville, Tenn. With nine manufacturing facilities around the world, the company has about 450 dealers on six of the world’s seven continents.
Moving Forward
Sea Ray and Designworks collaborate on the latest Sundancer, as the series marks its 45th anniversary.
Comeback Kings
The Florida facility that used to produce Sea Ray yachts is now building the Sundancer 350 and the SLX 400 Outboard.
MIAMI 2020: New-boat launches
New boats from Sea Ray, Scout, Pursuit, Boston Whaler and others have debuted at the show.
Helm of the Future
Sea Ray redefines the glass helm at the Consumer Electronics Show with an intuitive display that will eventually include speech and gesture recognition.
Brunswick names Sea Ray general manager in Europe
Hans Roelants, who has held various positions within Brunswick’s European operations, will take over responsibility for Sea Ray.
Lake Union Sea Ray acquires Pacific Nautiques
Seattle-based Lake Union adds the Nautiques location in Pacific, Washington, for a total of four retail locations.
Brunswick Boat Group brands have strong showing at Miami
Sea Ray and Boston Whaler both saw sales increases over last year.
MIAMI 2019: Sea Ray meets Blade Runner
Sea Ray’s limited-edition SLX-R is a cool boat, and its sci-fi press launch was a first for the boating industry.
Brunswick creates boat technology center
New facility will develop new models for Boston Whaler and Sea Ray.
VIDEO: Sea Ray to celebrate 60 years of building boats
The milestone comes as Brunswick Corp. repositions the brand.
Brunswick boat brands report a successful FLIBS
Sea Ray said sales were stronger than last year, and Boston Whaler said it had a record year at the Fort Lauderdale show.
Sea Ray: the acquisition that didn’t happen
Brunswick Corp., saying that offers failed to reflect “appropriate value,” announced in late June that it would take its Sea Ray brand off the market.
Local government starts outplacement efforts for displaced Sea Ray workers
Flagler County officials launch a website for workers seeking employment after the company shuts down its yacht-building facilities.
Decision to discontinue Sea Ray yachts was “a difficult one”
Brunswick Corp. will better address changing market preferences and evolving demographics with its Sea Ray brand as it moves to shut down its yacht and sport yacht division and continue to emphasize outboard-powered models under 40 feet.
Brunswick to retain and reinvent Sea Ray business
Brunswick Corp. has ended the sales process for its Sea Ray and Meridian brands; it will continue production of the boats but will discontinue the yacht and sport yacht models.
Cobalt-Sea Ray patent dispute continues
Cobalt Boats LLC filed another lawsuit against Sea Ray parent company Brunswick Corp., charging the company is continuing to infringe on Cobalt’s patented retractable swim step.
Sea Ray’s Harris wins STEP award
Brunswick Corp.’s Sea Ray quality and planning manager Alicia Harris is among 130 recipients from 88 companies to receive the Women in Manufacturing Science STEP Ahead Award from the Manufacturing Institute in 2018.
Two Sea Ray yachts set to make world debuts at FLIBS
Sea Ray’s new Fly 520 and Sundancer 510 Signature will make their world debuts at the Fort Lauderdale International Boat Show, set for Nov. 1-5, and the company will host a “first look” preview of the SLX 400 Outboard and the Sundancer 320 Outboard.