Sea Ray

The Florida facility that used to produce Sea Ray yachts is now building the Sundancer 350 and the SLX 400 Outboard.

New boats from Sea Ray, Scout, Pursuit, Boston Whaler and others have debuted at the show.

Sea Ray redefines the glass helm at the Consumer Electronics Show with an intuitive display that will eventually include speech and gesture recognition.

Showcasing its new Sea Ray SLX-R 400-e at the Consumer Electronics Show, Brunswick stakes out its technology leadership position in boating.

The company recently held an event for employees at its Tellico facility.

Hans Roelants, who has held various positions within Brunswick’s European operations, will take over responsibility for Sea Ray.

Brunswick taps Steve Langlais to fill Brad Anderson’s role.

The company marked the milestone at its annual dealer meeting.

Seattle-based Lake Union adds the Nautiques location in Pacific, Washington, for a total of four retail locations.

Sea Ray and Boston Whaler both saw sales increases over last year.

Sea Ray’s limited-edition SLX-R is a cool boat, and its sci-fi press launch was a first for the boating industry.

Five new boats to be shown in Düsseldorf.

The milestone comes as Brunswick Corp. repositions the brand.

Sea Ray said sales were stronger than last year, and Boston Whaler said it had a record year at the Fort Lauderdale show.

Brunswick Corp., saying that offers failed to reflect “appropriate value,” announced in late June that it would take its Sea Ray brand off the market.

Brunswick Corp. will better address changing market preferences and evolving demographics with its Sea Ray brand as it moves to shut down its yacht and sport yacht division and continue to emphasize outboard-powered models under 40 feet.

Brunswick Corp. has ended the sales process for its Sea Ray and Meridian brands; it will continue production of the boats but will discontinue the yacht and sport yacht models.

Cobalt Boats LLC filed another lawsuit against Sea Ray parent company Brunswick Corp., charging the company is continuing to infringe on Cobalt’s patented retractable swim step.

Brunswick Corp.’s Sea Ray quality and planning manager Alicia Harris is among 130 recipients from 88 companies to receive the Women in Manufacturing Science STEP Ahead Award from the Manufacturing Institute in 2018.

Sea Ray’s new Fly 520 and Sundancer 510 Signature will make their world debuts at the Fort Lauderdale International Boat Show, set for Nov. 1-5, and the company will host a “first look” preview of the SLX 400 Outboard and the Sundancer 320 Outboard.

Sea Ray is partnering with Simrad to make the Simrad Go series, NSS evo3 and NSO black box systems options for owners of new 2018 Sea Ray sport boats and sport cruisers.