Sea Ray will unveil the L Class at the Sept. 8-13 Cannes Yachting Festival for its European debut, launching a multi-year investment in the region.
The L 650 Fly will be on display at the show and will remain in Europe for a few months as a demonstration unit at the newly opened yacht center on the French Riviera.
This development is the latest in a series for Sea Ray. This latest announcement marks the start of a new chapter for the brand in Europe.
Earlier this year, Sea Ray confirmed that it will reopen a factory in Florida to address strong demand for models in its flagship L-Class series. It also announced plans to build a design center near that factory to provide customers with a high level of engagement during the order and build processes.
“We’re excited about the growth opportunities present in the European market. Due to the overwhelming success of our new boats, including the L Class, this is the next logical step to accommodate demand,” Sea Ray senior vice president of global sales, marketing and customer service Brad Anderson said in a statement.
Sea Ray has opened a new yacht center in Mandelieu at Port La Napoule.
“The yacht center has been carefully designed to adapt an iconic brand experience for the international market. Here customers will be able to have an immersive Sea Ray experience from design to operation,” said Luca Brancaleon, Sea Ray director of international sales for sport yachts and yachts. “All this will start at the Yachting Cannes Festival, too, where customers will be able to appreciate the luxury and value of our products and service.”
Highlights of the flagship center include:
Use of Sea Ray apps, providing augmented reality tours of the new L650 Fly, L650 and 510 Fly
An immersive Sea Ray gallery, including videos and photos of the Sea Ray fleet
Meet a designer: Customers will have the opportunity to meet with a Sea Ray designer to review samples and materials (by appointment only)
Live events that demonstrate the quality of Sea Ray and introduce the people behind the boats
Several boats are available on site for visits and sea trials (by appointment only)
The 510 Sundancer will be the first boat in inventory
The flagship L650 Fly — busy on a tour in the Mediterranean — will arrive at the yacht center this month (in the interim it is available for visits during its cruise from Spain to France)
The 510 Fly also will join the fleet this month and will be displayed at the Cannes show, along with the 510 Sundancer and the L650 Fly. To celebrate the launch of the flagship L650 Fly, Sea Ray will host an event in Cannes.
An application will be available for download from mid-July to inform customers and journalists about models on display, details and events, and to allow pre-registration for quicker access on board.