Skip to main content

Sea Ray names new general managers

Sea Ray Boats named Scott Ward as senior vice president and general manager of the sport yacht and yacht category.

Sea Ray Boats named Scott Ward as senior vice president and general manager of the sport yacht and yacht category.

Ward, who is currently vice president of Brunswick Financial Services, will assume his new duties at Sea Ray on Monday.

In a related move, Sea Ray said Brad Anderson will assume responsibility for the sport boat and cruiser category as senior vice president and general manager. Anderson, whose appointment is effective immediately, was most recently senior vice president of global sales for Sea Ray and Meridian.

“Over the past two years we have steadily aligned our business around these two categories — sport yachts and yachts and sport boats and cruisers — for increased focus and execution and have had much success,” Sea Ray president Tim Schiek said in a statement.

“Scott brings 28 years of marine experience, a solid track record of growth and profitability, and strong dealer and industry relationships to his new position,” Schiek said. “For the past nine years he has successfully led Brunswick’s financial services businesses, as well as the popular and successful Brunswick Dealer Advantage for growth and profitability through unique product offerings to a diversified dealer and OEM base. Prior to that, Scott worked in yacht sales and marine retail, as well as positions in marine financing.

“Scott’s strong retail financing knowledge, solid dealer relations, yacht sales experience and genuine passion for the water and boats — he is a Sea Ray owner — make him a perfect fit to lead the Sea Ray Yacht category’s future growth.”

Anderson also grew up in the boating industry, Schiek said.

“His first job was at a local boat dealership,” Schiek said. “Over the past three years, Brad has been instrumental in re-establishing Sea Ray as the market leader. He has driven significant improvements across our marketing enterprises, product portfolio and global sales. Prior to joining Sea Ray, Brad was president of Brunswick’s Harris and Cypress Cay pontoon brands.

“Focused category alignment enables the category teams to operate in a more entrepreneurial fashion, moving with greater speed of execution to maintain a steady stream of industry-leading products and services that win in the marketplace. This outcome provides a consumer’s experience that is above and beyond our consumers' expectations and further enables us to be the best partners for our world-class dealers. The appointment of Scott and Brad will enable these teams to perform at an even higher level."

Related

1_ABA

ABA Celebrates 30 Years

The America Boatbuilders Association was founded in 1992 with the objective of collectively buying engines, raw materials and manufactured products at better prices.

1_YEARGIN

Who, Not How

Sometimes, to solve a tough problem, you need to get a different person in the room.

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.