Sea Ray names product training director

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Well-known marine trainer JD Schmid joined Sea Ray as director of product training.


Prior to joining Sea Ray, Schmid was a partner at the Institute for Sales Excellence.

A longtime member of the recreational boating community, Schmid successfully started and operated a boat dealership before deepening his involvement with professional training.

As a professional trainer, Schmid would often deliver as many as 200 presentations a year to audiences as large as 2,000. He has delivered marine-specific training to more than 1,000 marine sales professionals.

One of the key focus areas for Schmid will be Sea Ray’s launch of the broadly affordable SPX series later this fall. It is composed of 19- and 21-foot models in several power and option configurations.

“I’m really excited about the opportunity at Sea Ray, and their commitment to provide dealers not only with the industry’s leading products, but the tools and training to maximize dealer sales opportunities,” Schmid said in a statement.

“Sea Ray is delivering on our Next Wave promise of incorporating innovative technology through inspired execution,” global sales senior vice president Dave O’Connell said. “In addition to our enormously successful L-Class launch earlier this year, Sea Ray will introduce nine all-new products between now and the end of the calendar year, with an even more aggressive product introduction schedule next year. With the investment of providing dealers the most desirable products, the next logical step is to make sure that we equip them with the sales training to maximize the retail opportunity.”

“Sea Ray has already had remarkable success with the day boat and yacht flagships, the 350 SLX and L650 Fly, respectively,”Schmid said. “I’m really looking forward to this next chapter, where together with dealers we bring the Sea Ray experience to more boating families than ever. There’s a lot of positive momentum at Sea Ray, and I’m so proud to support the industry’s best, most award-winning dealer network in taking Sea Ray to new heights.”


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