Sea Ray signs deal with Simrad

Author:
Publish date:
Simrad chart plotters will be offered as the optional navigation packages on all 2018 Sea Ray SPX, SDX and Sundancer series models. The Sea Ray SDX 240 is shown.

Simrad chart plotters will be offered as the optional navigation packages on all 2018 Sea Ray SPX, SDX and Sundancer series models. The Sea Ray SDX 240 is shown.

Sea Ray is partnering with Simrad to make the Simrad Go series, NSS evo3 and NSO black box systems options for owners of new 2018 Sea Ray sport boats and sport cruisers.

“Sea Ray is pleased to partner with Simrad to provide our boating customers with a stellar new option for their navigational equipment,” Brad Anderson, president and general manager of Sea Ray Sport Boats and Sport Cruisers, said in a statement. “Boaters can rely on Simrad’s products to provide outstanding quality and ease of use.”

The Simrad chart plotters are to be offered as the optional navigation packages on all 2018 SPX, SDX and Sundancer series models. Simrad NSS evo3 units will be included standard on the SDX 290, as well.

Most models will also include Mercury VesselView or VesselView Link engine management systems.

Simrad said its displays offer Sea Ray owners a user-friendly interface for all functions, including charting, vessel management and integrated CHIRP and sonar.

“These state-of-the-art Simrad displays are an ideal complement to Sea Ray’s line of powerboats,” said Leif Ottosson, CEO of Navico, parent company of the Simrad brand. “The ability to select our best-in-class navigation solutions gives Sea Ray owners the option to make an already excellent boat exceptional.”

Product will be supplied to Sea Ray factories in North America and Poland through Simrad’s worldwide network.

Related

NMMA Confirms Industry Growth

NMMA president Frank Hugelmeyer said the boating business grew 12 percent last year during yesterday’s virtual State of the Boating Industry address.

Newport Show Dates Announced

Organizers are planning for an in-person Golden Anniversary edition of the show Sept. 16-19.

Quick Hits: March 5, 2021

The National Association of Manufacturers names Brunswick Corp. CFO Ryan Gwillim to its Board of Directors.

Caught Red-Handed

Two commercial fishermen were jailed for possessing an illegal haul that included 100 undersized lobster tails, which is a felony. Also, fisheries management gets new funding.

Bennington Expands Operations

The pontoon builder plans to add jobs at its new facility in Elkhart County, Ind., and increase manufacturing output.

KVH Industries Names CFO

Longtime telecom financial executive Roger A. Kuebel assumes the position that COO Brent Bruun had held in an interim capacity.