Skip to main content

Sea Ray signs new deal with Costco

Sea Ray Boats is expanding its strategic alliance with the Costco Auto Program in key metropolitan areas throughout the U.S.

This agreement gives Costco members in certain areas special pricing on select Sea Ray Sport Boat and Sport Cruiser models, plus up to $3,000 in rebates.

"We are very pleased with the program results thus far, especially taking into account that nearly 70 percent of the buyers are new entrants into the sport," said Mike Burke, vice president of sales and marketing for Sea Ray, in a statement. "These incremental sales are a result of Sea Ray's award-winning dealer network. Their hard work and intense customer focus continue to satisfy the most discerning customers."

The expanded program will be offered throughout the U.S. (except Alaska) and Puerto Rico.

"This alliance between Sea Ray and the Costco Auto Program differs from those that some other boat brands have with other retailers. Specifically, in this arrangement, the dealer is an integral part of the process, not a service-only afterthought, so buyers get the full sales and service treatment of Sea Ray's industry-leading dealer network," said Burke.

Click here for the full release.

Related

9_BREAKFAST

ABC 2022: A Full Schedule

The second day of the American Boating Congress included awards presentations, Capitol Hill sessions with lawmakers, an economic report, a state-of-the-industry address and statements from NMMA lobbyists.

1_GASPRICES

Gas Prices Soar to Record Highs

Oil supply concerns have lifted the average U.S. price of regular unleaded gasoline to $4.432 per gallon, according to AAA.

1_SEARAYWOMEN

All-Women Team Designs New Sea Ray

Parent company Brunswick Corp. said the achievement highlights its successes in promoting diversity in the marine workforce.

norm

Get Out Ahead of E15 Misfueling

With 15 percent ethanol-blended gasoline approved for summer use, “it’s déjà vu all over again.” Meanwhile, MRAA is offering a wealth of resources for dealers to get into the preowned market.

1_ABC

ABC Gets Underway in Washington, D.C.

The American Boating Congress opened yesterday, and NMMA outlined four pieces of legislation that are its top advocacy initiatives.

1_BENETEAUEARNS

Beneteau Reports Higher Boat Revenue, Flat Outlook

The builder said boat sales rose in the first quarter, with North American sales outperforming, but it did not change its full-year guidance.