Sea Ray signs new deal with Costco

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Sea Ray Boats is expanding its strategic alliance with the Costco Auto Program in key metropolitan areas throughout the U.S.

This agreement gives Costco members in certain areas special pricing on select Sea Ray Sport Boat and Sport Cruiser models, plus up to $3,000 in rebates.

"We are very pleased with the program results thus far, especially taking into account that nearly 70 percent of the buyers are new entrants into the sport," said Mike Burke, vice president of sales and marketing for Sea Ray, in a statement. "These incremental sales are a result of Sea Ray's award-winning dealer network. Their hard work and intense customer focus continue to satisfy the most discerning customers."

The expanded program will be offered throughout the U.S. (except Alaska) and Puerto Rico.

"This alliance between Sea Ray and the Costco Auto Program differs from those that some other boat brands have with other retailers. Specifically, in this arrangement, the dealer is an integral part of the process, not a service-only afterthought, so buyers get the full sales and service treatment of Sea Ray's industry-leading dealer network," said Burke.

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