Sea Ray signs new deal with Costco

Author:
Updated:
Original:

Sea Ray Boats is expanding its strategic alliance with the Costco Auto Program in key metropolitan areas throughout the U.S.

This agreement gives Costco members in certain areas special pricing on select Sea Ray Sport Boat and Sport Cruiser models, plus up to $3,000 in rebates.

"We are very pleased with the program results thus far, especially taking into account that nearly 70 percent of the buyers are new entrants into the sport," said Mike Burke, vice president of sales and marketing for Sea Ray, in a statement. "These incremental sales are a result of Sea Ray's award-winning dealer network. Their hard work and intense customer focus continue to satisfy the most discerning customers."

The expanded program will be offered throughout the U.S. (except Alaska) and Puerto Rico.

"This alliance between Sea Ray and the Costco Auto Program differs from those that some other boat brands have with other retailers. Specifically, in this arrangement, the dealer is an integral part of the process, not a service-only afterthought, so buyers get the full sales and service treatment of Sea Ray's industry-leading dealer network," said Burke.

Click here for the full release.

Related

Vision Marine, Hellkats to Attempt E-Boat Speed Record

A Hellkats 32-foot Widebody equipped with Vision Marine’s E-Motion powertrain will try to be the fastest electric boat in its category.

Grand Banks Operations Remain Halted

The announcement follows the Malay government order extending movement restrictions to curb the spread of Covid-19.

OneWater Marine to Acquire N.J. Stone Harbor Marina

The acquisition further expands OneWater’s reach in the Northeast.

Rounding the Last Bend?

As all segments of the economy race to surpass prepandemic levels, a bit of wheelspin is expected to occur, but not for long.

MMTA Kicks Off Boater Initiative

Encouraging waterborne travel to the Bay State. Plus: businesses can legally require its staff to receive a Covid-19 vaccine.

Fairline Yachts Acquired

For the third time in five years, the esteemed U.K. builder has changed hands.

Free Fishing Fun with Cabela’s and Bass Pro Shops

To launch their Gone Fishing promotion, the outdoors companies are donating 40,000 rods and reels to youth-fishing partners and holding free in-store fishing events June 19-20.